Woolford SS14

Sustainable positioning of Wolford as a global brand in the segment of affordable luxury covering all areas of finest textiles that embrace the female body, for the most possible embellishment of its natural silhouette. Wolford shall always correspond to the core brand values of perfect quality, easy care, recognizable comfort through distinctive touch and feel as well as impeccable fit which makes Wolford products feel like a second skin.

Based on the core competence in knitwear, its proven record in creativity and innovation through technical know-how Wolford shall occupy and defend a strong and unique market niche. By means of a systematic brand build-up, a successive optimization of the product portfolio as well as a highly qualitative and well controlled distribution based upon a thoroughly mapped-out plan the turnover and financial result should be increased significantly mid- and longterm. Based upon the above Wolford thrives for longterm, sustainable growth and independence.


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